Unveiling Hawaiian Airlines NEW Logo

As most Hawaii residents know, May Day, or Lei Day, is a special day in the Islands. Making this year’s May Day even more special, Hawaiian Airlines unveiled its newest rendition of its iconic logo, Pualani. Current Affairs was proud to partner once again with the airline to plan and produce a celebration to remember.

Guests were shuttled to Hawaiian Airlines’ new hangar, where executives greeted them with beautiful lei for May Day. As Guests entered the Event, they walked through a heritage exhibit, complete with old photographs and the history of Pualani. Interestingly, Pualani has been flying the skies for Hawaiian Airlines since 1973 and has only been redesigned once before in 2001.

Throughout the reception, Guests enjoyed light refreshments and delicious pupu by Chef Sheldon Simeon of Tin Roof Maui and music from the legendary, Henry Kapono.

Hawaiian Airlines President & CEO Mark Dunkerley took the stage, which was adorned with tropical decor and floral, to thank the more than 1,000 Guests and employees in attendance and to pay tribute to the history and evolution of Pualani. A special video featured employees who had been with the company for many years and talking about the evolution of Pualani themselves. As the video concluded, award-winning singer, songwriter and kumu hula Robert Cazimero began to play and Guests were ushered outside where the new Pualani logo was revealed.

The company’s iconic symbol was now adorned with a silver maile lei with woven pakalana flowers that wrap around the fuselage, a symbol of the company’s rebrand and next step in its almost 90-year journey. The Guests and employees then gathered in front of the new aircraft for a group photo, and as they left, they received takeaways with the beautifully redone logo.